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ThoughtSpot users can easily create content with data using our intuitive, AI-powered search experience. However, business users sometimes find themselves asking a critical question: which content should I trust and use for my specific business use case? For example, if there are ten “Sales Performance” Liveboards created by different authors, you may wonder which is the golden version—the Liveboard that is reviewed, approved, and consistently maintained.

In a survey by the Harvard Business Review, 87% of respondents stated their organizations would be more successful if frontline workers were empowered to make important decisions in the moment. And 86% of respondents stated that they needed better technology to enable those in-the-moment decisions. Those coveted insights live at the end of a process lovingly known as the data pipeline.

I’m calling it now. The next battleground for analytics adoption among business users will be the productivity suite. Let’s unpack that statement by considering these two examples: Traditional BI has always forced you down a one-way street for answers—drop what you are doing, login to the BI tool, and pray to the data deities that you can find the answer you’re looking for.

I recently watched the movie Air. I absolutely loved it. Note: if you don’t want spoilers, you may want to skip the next two paragraphs. Air is a story chronicling how Nike, the underdog in those days, steals Michael Jordan away from Adidas and Converse. With the cards stacked against Nike—they had a much smaller budget than their big-brand competitor, Adidas—it was conventionally assumed that Michael was better off signing with a more established brand.