The mobile market is changing rapidly, from the explosive growth of apps and devices to the evolving complexity of software errors. The digital experience is now primary to our everyday lives.
Around the beginning of the year, I was asked my thoughts on overarching trends in DevOps for 2022. Some of the things I mentioned include AI, the shift-left/shift-right in test, more scrutiny in security, and the evolving need for simultaneous quality and speed you have likely read about on our blog and other publications that cover the DevOps space. However, the trend I mentioned that I have seen the most momentum behind as of late has been the need for accessibility.
The digital experience is now primary to our everyday lives. Our recent consumer report, Every Experience Matters, dove into quality and how it affects consumer behavior. We know, for example, that 20% of users will abandon a brand after encountering even one error on a mobile app. At the user level, everything comes down to customer experience.
Today marks the ending of our series ‘Every Experience Matters: Stat of the Week.’ Over the past few weeks we have stressed how mobile app bugs negatively impact a company’s bottom line. This can come in the form of cart abandonment, negative reviews or even user churn. We may have saved the best for last though because today we are diving into the world of accessibility and the tremendous opportunity that brands are fumbling when attempting to appeal to a wider audience.
In the world of software testing, it’s common to hear folks talk about simulators and emulators as if the terms are synonymous. To a certain extent, that makes sense. Simulators and emulators are similar in many ways, and the differences between them don’t always matter from the perspective of a test engineer. But the fact remains that simulators and emulators are different beasts.
Earlier this week, Sauce Labs Chief Customer Officer, Matt Wyman, sat down with journalist Marko Velimirović of Website Planet. The pair discussed the release of the consumer report Every Experience Matters as well as the state of DevOps, trends in testing and the increasing need for developers to deliver exceptional quality at velocity. To read the full interview, head over to Website Planet. A selected portion is included below.
Welcome back to our series ‘Every Experience Matters: Stat of the week.’ In the previous editions of this column, we have discussed consumer behavior on mobile apps and how it affects brand equity and reputation. We have touched on how errors and bugs can cause significant user churn and evaporation of digital confidence. Last week we discussed how negative word of mouth can be generated when a single user encounters a mistake on your mobile app.
