The next generation of BI will heavily integrate machine intelligence and AI – and how these technologies are embedded and used will matter. The best solutions will support human-centered analysis, which takes advantage of new technology while not losing sight of value of the human perspective in decision making and analysis.

One of the best things about my job is that I get to continually scan the industry and learn about who’s driving innovation (see my predictions for 2018 here). As a result, I see five key trends emerging in the analytics space over the next year.

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.