Systems | Development | Analytics | API | Testing

You’ve put a lot of work into getting traffic to your site and conversions are low. The good news is you’re not alone—many businesses have the same problem. The even better news is there are proven ways to increase your conversion rate and get more from your website. Conversion Rate Optimization (CRO) testing is the foundation of all of these strategies. Through trial and error of the tools and techniques, the best practice is found and the audience is reached.

As we move into 2025, software testing is not just about identifying defects. Organizations strive for scalability, efficiency, UX, and security to meet modern software engineering practices. The software testing world is transforming at its peak, initiated by innovations, advanced technologies like Artificial intelligence, and higher business expectations.

We’re excited to announce that BugSnag is now officially SmartBear Insight Hub. This evolution reflects the broadening of our capabilities beyond error monitoring to encompass full-stack observability with real-user monitoring, backend performance monitoring, and distributed tracing.

The development of SmartBear API Hub, powered by Swagger, represents a significant advancement in how teams manage, test, and optimize API workflows. Our journey to create a cohesive, unified suite – API Hub – required integrating standalone products into a single, robust ecosystem, establishing a seamless user experience that bridges workflows across each product.

I love this quote, though I’m not quite sure if “Jan Houtema” is a real person. It may be a Paul Graham pseudonym… But in any case, yes, change breaks brittle things and one of the challenges of automated browser testing is to mitigate that effect as much as possible while you design tests for an ever-changing application.

Why wait for some issues to occur when it is possible to address them before they arise? Conducting tests at the earlier stage of development apart from being time and cost-efficient, also provides a better quality for the subsequent stages. This is where shift left testing comes into the picture, which re-orientates your perceptions towards the way of app development entirely without having issues. Shift Left Testing is a software testing approach that tests early in the software development life cycle.

Three seconds. That’s how long it takes for over half of your users to abandon your site if it doesn’t load. One extra second of lag? Say goodbye to 20% of your conversions. Your customers are one bad experience away from leaving – and they won’t hesitate to switch to your competitors. Whether it’s a sluggish app, a confusing interface, or a glitch in the checkout process, digital frustration comes at a steep cost.