Learn more: https://confluent.io/customers | Telecom titan, Globe Group, is focused on accelerating digitization and connectivity in the Philippines. But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers.

Globe Group confronted these challenges head-on, making the leap to an event-driven architecture powered by Confluent’s fully-managed, cloud native data streaming platform. Now the company has access to enterprise-grade governance tools that have simplified the way they share and consume data. As a result, they’re now running hyper-personalized marketing campaigns fueled by real-time data and robust analytics. Oh – and did we mention they’ve also managed to cut back on the infrastructure costs needed to run their Kafka environment?

ABOUT CONFLUENT
Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion – designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital front-end customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, please visit www.confluent.io.

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