Why data not anecdotes matter - election spin versus cold hard reality

So much of our decision making is made based on firmly held beliefs and stories we have absorbed in our lifetimes. Generally referred to as type one thinking – this is fast, emotional and generally unconscious. It is a type of thinking that is very useful for making day to day decisions like what to wear, what to have for lunch or how to get to work. However, this type of thinking is inherently flawed and full of bias.

How Signals can be used with Google Analytics

Lots of organizations use Google Analytics and Google Insights to monitor the effectiveness of their digital marketing, but the information it delivers is almost meaningless. If you want to discover changes as they happen or be able to react to changes that you’re making to your website or digital campaigns you should apply Signals to Google Analytics.

Multi-cloud & Augmented Intelligence - Setting the Stage for Qlik's Transformation to SaaS

Today at Qonnections we outlined new innovations in multi-cloud and augmented intelligence that are setting the stage for Qlik as the leading platform for SaaS-based analytics. Leveraging our unique Associative Difference and Kubernetes-based architecture, Qlik is now able to deliver the full Qlik Sense Enterprise product on Qlik Cloud Services.

Qlik Enhances Customer Success Offerings to Drive Analytics Adoption and Value

Qlik has been hard at work the past year transforming its customer success and support organization to truly align with customer needs in a SaaS first world. Today at Qonnections we announced a series of enhancements that put the customer at the center of everything we do at Qlik.

Augmented analytics lets smart analysts jump to conclusions

Jumping to conclusions has always been considered a bad way to do business (and most things in life). It implies making a rash, poorly considered decision without the facts and without an understanding of the wider implications associated with that decision. But there’s a new wave of technology that is changing everything.

Why every software application you're building needs embedded analytics

Recently, I read an article by Jill Dyché which was a wrap-up of TDWI Las Vegas. She talked about speaking to an analytics professional who works for a bank and was building analytics on top of their applications. This comment really struck me because it means the bank’s software vendor is missing out on a great opportunity to create an enormous amount of value for their customer and their own business.

Yellowfin Signals: Discovering Critical Changes in Google Analytics data

In October 2018, we launched two new products into the Yellowfin Suite: Signals, an automated discovery product that discovers critical changes in your data as they happen, and Stories, a data storytelling product which enables users to provide better context to the numbers and create a common, consistent understanding across the organization. What did we do next? Drink our own champagne, of course.

Why every software application you're building needs embedded analytics

Embedding analytics into applications is a great opportunity for software vendors to create an enormous amount of value for their customers and their own business. To do this well, you can partner with an analytics vendor, but there are three things to look out for if you do.