As an innovative company, Yellowfin is focused on delivering new products to market, not just incrementally improving what we have. If you're a software company looking to build your own innovation strategy, there are some things that you need to do, and a few you shouldn’t, to make sure you're successful. The first thing you shouldn’t do is look at your competitors. Many software companies have one great idea and then they stop.

We had a great time at the Snowflake Summit last week with customers and fellow partners! Thanks for coming up to our booth and sharing your thoughts on your experiences with Snowflake. A few main topics kept coming up that we thought were worth sharing.

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

I often get asked why Yellowfin is always the first to market with new products - it’s because of our innovation culture. Our innovation is something that we’ve even been recognized for by BARC and Gartner. Here are three things that we do to create a culture of innovation that enables us to live and breathe new ideas.

Earlier this year, Unravel released the results of a survey that looked at how organizations are using modern data apps and general trends in big data. There were many interesting findings, but I was most struck by what the survey revealed about security. First, respondents indicated that they get the most value from big data when leveraging it for use in security applications. Fraud detection was listed as the single most effective use case for big data, while cybersecurity intelligence was third.

I clip in and drive down on the pedals with all of my energy, legs turning and lungs burning as my heart rate soars during this cycling test. I continue to push my limits during this eight-minute, all-out effort. Why would anyone put themselves through such an exercise? The answer is testing. It is a great method to determine the current baseline, establish targeted areas for development and set milestone events.

Now you can track and visualize the volume of searches your business receives by source, listing, or type of action as well as your overall search presence in Databox.

KPIs are often used as a measurement standard so paying attention to them and being smart with how you track them is vital to success.