How to connect Fivetran to any data source
Five paths give Fivetran the flexibility to connect virtually any data source, from SaaS applications and flat files to application databases, proprietary APIs, and real-time event streams.
8 Top Social Intelligence Tools for Consumer Insights in 2026
Consumers describe products with a candor no survey ever captures. They complain that a moisturizer pills under makeup, praise a headphone hinge that survived a toddler, and debate whether a snack's new recipe ruined it, all in public, all unprompted, and at a volume no research team could read in a lifetime. That running commentary is the largest focus group ever assembled, and it never adjourns.
Business Users Trust BI Tools More. They Reach for ChatGPT Anyway.
86% pick generative AI before any BI tool for analytical work. Trust ranks fourth in their reasons. Speed and convenience rank first.
Salesforce MCP: Is CRM Data Enough for Your AI Agent?
Connecting Salesforce to Claude via MCP is the advancement the SERP says it is. You authenticate once, your AI agent queries live CRM data, and you stop copying deal records into chat windows. For a Revenue Operations Manager who spent Q1 begging an admin to export pipeline snapshots, that matters.
Proving ROI on On-Premises BI: Quantify Data Security Value for CFOs and CIOs
Most teams can explain why sensitive BI data should stay on-premises. Far fewer can explain what that decision is worth in dollars. That gap matters. IT can see the control benefits. Finance wants numbers. Executives want a simple answer: what risk drops, what costs change, and what value shows up over 3 to 5 years? This is where a business case beats a technical pitch. On-premises BI can protect sensitive data, support compliance, and give teams direct control over hosting.
Redpanda vs Kafka vs Confluent: An Honest Comparison
Data streaming has moved from a niche pattern used by a handful of internet-scale companies to the default backbone for event-driven architectures, real-time analytics, and now AI pipelines. What started as log aggregation at LinkedIn has become the plumbing for fraud detection, IoT telemetry, microservices communication, and retrieval-augmented generation. Three names dominate that conversation today.
Tableflow: Turn Kafka Topics into Iceberg Tables
TL;DR: Tableflow is a Confluent Cloud feature that materializes Apache Kafka topics as Apache Iceberg or Delta Lake tables, eliminating custom data pipelines by automatically handling schematization, type conversions, schema evolution, CDC stream materialization, catalog publishing, and table maintenance.
Agentic Analytics Playbook: Insights from ThoughtSpot's AI Event
What an incredible day at the Agentic Analytics Playbook EMEA event! It might have been baking hot outside, but inside the Nobu Hotel, the energy was absolutely electric.
Stop Saying "Data Governance." Say This Instead.
Stop saying "Data Governance." Start saying Data Enablement. If your team thinks governance is just red tape, you’re doing it wrong. True governance is a foundation of accountability that ensures high-quality data flows everywhere. Bring your team along on the journey. Show them that a little bit of process right now means they get to make decisions faster and better tomorrow. Trust the data. Speed up the business. Learn more from Swire Coca-Cola's Bharathi Rajan on podcast.
Why Cloudera Data in Motion? #RealTimeAI #DataInMotion
Unlock the full potential of your data fabric and accelerate your AI journey with Cloudera Data in Motion. Many organizations struggle with massive amounts of diverse data spread across different formats, vendors, and locations—whether in the cloud or on-premises data centers. Cloudera provides the scalable, performant data services needed to move and process this information in real-time. Discover how Cloudera’s open-source approach can help you unlock the power of your data anywhere.