Why data and AI strategies must be linked (and how to make it happen)
Discover insights from a recent TDWI expert panel on integrating data and AI platforms.
Truck Talk | Snowflake Superheroes Share Their Excitement About AI
The Snow Mobile hosted a handful of Snowflake Superheroes at our HQ in Menlo Park. In this episode of Truck Talk, they tell us about what excites them most about AI.
The Rise of the Data Operator: Why the Future of AI Depends on Them
We are entering a new era in enterprise data: the era of the Data Operator. As AI becomes core to every business process, every team is being asked to move faster, act smarter, and operate with real-time data. But the old stack isn't built for that. It's built for centralization. For gatekeeping. For data engineers and IT teams to own every flow, sync, and transformation. That model is breaking down. Why? Because the need for data has exploded at the edge of the business. Customer teams. RevOps.
How to Track Paid Ad Performance with HubSpot & Databox | Data Snacks | Reporting Tutorial
Learn how to connect your HubSpot CRM and marketing data with Databox to build powerful, performance-driven ad reporting dashboards. In this video, Devin Littlefield from @marketvantage walks you through how his team uses Databox + HubSpot to: Whether you're a marketer, agency, or HubSpot user looking to improve your ad reporting, this walkthrough will help you get more value from your data. — Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.
Claude Code: Using AI to build a custom connector with Fivetran's Connector SDK
Resources: And get Fivetran’s latest news at.
Snow Report: What's Happening At Snowflake In August
This month's Snow Report provides details on some recent product announcements, including Snowflake ML Jobs and new AI observability tools. You'll also find news about upcoming, online technical workshops designed to help you make the most of Openflow and Cortex AI.
Week 1 Masterclass Preview: From Data Chaos to Connected Clarity
Welcome to Week 1 of our Financial Planning Masterclass series. If disconnected systems and messy spreadsheets are slowing you down, you’re not alone. This series will show you how to move from data chaos to connected clarity and take control of your financial planning process.
Shift Left or Stay Stuck (With Bad Data)
Moving data processing and governance closer to the source, aka shifting left in data integration, results in faster, easier access to reliable data when and where it’s needed—without wasteful and costly reprocessing of bad data.
Demo Days: How SaaS Companies Build & Scale Their Data Stack
Scaling your SaaS product? Your data stack needs to keep up. As your SaaS business grows, so does the complexity of your data with more tools, more teams, and more questions to answer. But without a strong data foundation, analytics slows down, insights are delayed, and scaling becomes a constant struggle. Whether you're laying down your first modern data stack or trying to fix one that’s straining under growth, this webinar will show you what actually works. You’ll see a real-world demo, unpack proven strategies, and learn from SaaS companies who’ve been through it.
BigQuery under the hood: Short query optimizations in the advanced runtime
BigQuery short query optimizations accelerate small queries by executing them as a single stage. It can significantly improve slot time and latency.