Analytics

As companies globally grapple with evolving data integration needs, choosing the right data activation platform can be the difference between drowning in information and harnessing it powerfully. We’ll compare how two providers, Census and Integrate.io offer transformative capabilities in distinct ways.

Everyone (yes, even Forbes) talks about data products today. However, there's a gap in understanding their practical applications and successful use cases. It’s time to change that. In this article, we will.

Wondering how to speed up reporting within your organization? A good self-service analytics platform can definitely help. Here’s everything you need to know to set up self-service analytics, together with 5 inspiring examples.

Modern marketing teams often struggle to get the holistic picture across all their initiatives. We can (partially) blame the multiple and diverse marketing tools needed to get the job done. From Google Analytics to Hubspot, customer data lives in multiple silos. As a result, you and your team must juggle multiple spreadsheets that contain data from each marketing platform to get a complete understanding of performance.

insightsoftware recently purchased Power ON, a tool that sits on top of Power BI and allows you to do your planning via write-back all in the same platform. On August 30, insightsoftware’s Dylan Chapman sat down with the FP&A Guy Paul Barnhurst on LinkedIn Live to discuss how Power ON can help you use Power BI as an integrated planning tool.

Are you taking full advantage of generative AI for content production? Here’s how 200+ marketers do it, in case you need some new ideas.

The query execution graph provides performance insights to help you easily understand, troubleshoot and optimize your BigQuery analytics queries.