Analytics

The modern data-driven approach comes with a host of benefits. A few major ones include better insights, more informed decision-making, and less reliance on guesswork. However, some undesirable scenarios can occur in the process of generating, accumulating, and analyzing data. One such scenario involves organizational data scattered across multiple storage locations. In such instances, each department’s data often ends up siloed and largely unusable by other teams.

With organizations prioritizing data-driven decision-making, the amount of collected and stored data is reaching historic highs. Meanwhile, organizations are democratizing access across all functions to convert this data into actionable insights. Since more users will work with sensitive data, ensuring secure access is more important than ever. Organizations must regulate and maintain the relationship between their data assets and users. Why?

As compute gets increasingly powerful, the fact of the matter is: most AI workloads do not require the entire capacity of a single GPU. Computing power required across the model development lifecycle looks like a normal bell curve – with some compute required for data processing and ingestion, maximum firepower for model training and fine-tuning, and stepped-down requirements for ongoing inference.

Data is the driving force of the world’s modern economies, but data teams are struggling to meet demand to support generative AI (GenAI), including rapid data volume growth and the increasing complexity of data pipelines. More than 88% of software engineers, data scientists, and SQL analysts surveyed say they are turning to AI for more effective bug-fixing and troubleshooting. And 84% of engineers who use AI said it frees up their time to focus on high-value activities.

Today, we are excited to announce the public preview of Snowflake Cortex Analyst. Cortex Analyst, built using Meta’s Llama and Mistral models, is a fully managed service that provides a conversational interface to interact with structured data in Snowflake. It streamlines the development of intuitive, self-serve analytics applications for business users, while providing industry-leading accuracy.

How to leverage Fivetran and Starburst to supercharge your data lakehouse with end-to-end data pipelines.

In today's fast-paced world of media publishing, keeping up with technological advancements and changing consumer preferences is no easy task. Tight budgets, fierce competition and evolving audience behaviors add to the pressure, creating what's often termed the "content crash" — a saturation of content that makes it hard for publishers to stand out. But amidst these challenges, there's a beacon of hope: generative AI.

How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.