What Customers Need to Know About Data Sovereignty

When I talk to customers about privacy and their data, the topic is data sovereignty. More and more organisations want their data to stay in a specific jurisdiction, with no transfer to, or access from, another region. A few years ago, this was something for lawyers and compliance teams to worry about. Now it is a regular item on the C-suite agenda because it touches cloud strategy, innovation projects, and how you run the business day to day.

The New Rules of AI Search: How to Rank in ChatGPT, Perplexity & AI Search Engines (w/ Rick Kranz)

In this webinar, Rick Kranz from the AI Marketing Automation Lab, will teach you how to: Determine where your brand already appears in LLMs Show up in LLM answers Optimize content for AI visibility (free tool included) Track AI/LLM traffic in GA4 Monitor AI impact with Airtable + Databox Perfect for SEO specialists, Content teams, SaaS marketers, RevOps & Growth teams, Agency leaders, or anyone who relies on organic visibility.

IBM to Acquire Confluent

We are excited to announce that Confluent has entered into a definitive agreement to be acquired by IBM. After the transaction is closed (subject to customary closing conditions and regulatory approvals), together, IBM and Confluent will aim to provide a platform that unifies the world’s largest enterprises, unlocking data for cloud/microservices, accelerating time-to-value, and building the real-time data foundation required to scale AI across every organization.

Simplify Real-Time Context Engineering for Snowflake Intelligence With Confluent

Snowflake Intelligence brings enterprise insights to every employee’s fingertips, helping users answer complex questions in natural language with their own personalized enterprise intelligence agent. But for these agents to deliver truly accurate, contextually aware results within Snowflake’s Cortex framework, they need more than access to static or batch data—they need a continuous, trustworthy view of everything happening across the business right now.

4 Finance Team Mistakes and How To Avoid Them

Finance teams are smart, but not infallible. Even the most talented and dedicated finance professionals, like the ones on your team, are bound to make a mistake from time to time. But some mistakes are more costly than others. Have you ever been in the middle of a presentation and realized that you were talking about the wrong data? Or have you had an executive ask for data that you simply couldn’t find? With the right tools and automation, you can avoid these embarrassing moments.

Simba Connectivity Drivers - Expand Your Product's Reach

Stop building data connectors from scratch. Start shipping features faster. Your customers want access to more data sources, but your engineering team is already stretched thin. Sound familiar? In this video, we break down how redistributable connectivity drivers can accelerate your product roadmap without adding technical debt. If you're building analytics tools, reporting platforms, visualization apps, or any software that needs to connect to data, this is for you.

How to Connect Druid to Power BI

Connecting Druid to Power BI shouldn’t require hacks—and it definitely shouldn’t require exporting CSVs. Here’s the part nobody says out loud: Microsoft built Power BI’s connector architecture around ODBC, not JDBC or REST. So if your Druid cluster is built for lightning-fast analytics but your users can’t access it natively, that’s not a Druid problem… that’s a connector problem. This video shows how the Simba Druid ODBC Driver solves that in minutes.

Navigating Change in Virtualization is Key to Innovation

For years, virtualization quietly powered the world’s digital infrastructure. Enterprises and government agencies relied on trusted platforms to keep workloads stable, secure, and efficient. But now, the landscape is rapidly shifting. Organizations are now looking for new capabilities in a virtualization platform, according to a new report by Red Hat, with 38% of companies desiring automation and AI-powered capabilities, and an anticipated 45% rise in the use of containers.

JSON schemas to control your Lenses & infrastructure provisioning

When we talk about JSON schema in the world of Kafka and streaming, you may assume the schema for the events/messages. But how many times have you fumbled in the configuration about trying to get an application deployed? Schemas that describe how to configure and deploy Applications or applications-as-code, are also important, allowing us to automate application landscapes. Especially as we will soon be a wash with catalogs for AI Agents, MCP servers etc.