In 2022, digital natives and traditional enterprises find themselves with a better understanding of data warehousing, protection, and governance. But machine learning and the ethical application of artificial intelligence and machine learning (AI/ML) remain open questions, promising to drive better results if only their power can be safely harnessed.

As economic conditions change, retail brands’ reliance on ever-growing customer demand puts these companies at financial and even existential risk. Top-line revenue and active customer growth do not equal profitable growth.

In today’s competitive environment, organizations need to quickly and easily make decisions based on real-time data. That’s why we’re announcing Datastream for BigQuery, now available in preview, featuring seamless replication from operational database sources such as AlloyDB for PostgreSQL, PostgreSQL, MySQL, and Oracle, directly into BigQuery, Google Cloud’s serverless data warehouse.