Today marks the ending of our series ‘Every Experience Matters: Stat of the Week.’ Over the past few weeks we have stressed how mobile app bugs negatively impact a company’s bottom line. This can come in the form of cart abandonment, negative reviews or even user churn. We may have saved the best for last though because today we are diving into the world of accessibility and the tremendous opportunity that brands are fumbling when attempting to appeal to a wider audience.

In the world of software testing, it’s common to hear folks talk about simulators and emulators as if the terms are synonymous. To a certain extent, that makes sense. Simulators and emulators are similar in many ways, and the differences between them don’t always matter from the perspective of a test engineer. But the fact remains that simulators and emulators are different beasts.

Earlier this week, Sauce Labs Chief Customer Officer, Matt Wyman, sat down with journalist Marko Velimirović of Website Planet. The pair discussed the release of the consumer report Every Experience Matters as well as the state of DevOps, trends in testing and the increasing need for developers to deliver exceptional quality at velocity. To read the full interview, head over to Website Planet. A selected portion is included below.

Welcome back to our series ‘Every Experience Matters: Stat of the week.’ In the previous editions of this column, we have discussed consumer behavior on mobile apps and how it affects brand equity and reputation. We have touched on how errors and bugs can cause significant user churn and evaporation of digital confidence. Last week we discussed how negative word of mouth can be generated when a single user encounters a mistake on your mobile app.

In the past two weeks, this series has taken a look at how often consumers encounter errors while browsing online and some of the behaviors a user will display when discovering a bug. If you’re new to the party, I’ll encapsulate it here by saying mobile apps are rife with coding issues and the vast majority of consumers have little to no tolerance for low-performing software. What we haven’t discussed yet is the ripple effect of one user encountering a problem.

Errors happen. Despite best efforts, no piece of software is perfect. Unintentional issues with code, updates to existing frameworks, or unexpected interactions with other tools can all cause errors. As a result, it's critical for companies to deploy robust and reliable error reporting processes that help them proactively identify potential issues and improve operational outcomes.

Welcome back to the new Sauce Labs series ‘Every Experience Matters Stat of the Week.” In last week’s edition, we mentioned that about a quarter of consumers encounter an error or bug every day. While this indicated that errors are quite common overall, we didn’t dive deeper into how a customer may react when encountering those bugs. Are customers as forgiving as we might hope? Sadly, that is not the case. The results are dubious, to say the least.

Two popular mobile test automation tools are Selendroid and Appium. Both are loved by the developer community, and for good reason. In fact, they’re so popular that Selendroid is currently bundled into the Appium package in order to provide support for Android versions 2.3 through 4.1. Appium automatically switches to Selendroid when users want to run tests for these Android versions.