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Democratizing marketing data with BigQuery and Looker

Welcome back to the marketing analytics series where we teach practitioners about Google Cloud marketing analytics solutions. In this video, Kelci shows how you can democratize marketing data with BigQuery and Looker. Watch to see how you can use Looker Blocks and Looker Action to help your company achieve a successful marketing mata strategy and share insights across your organization. Chapters.

The future of data - Tom Edwards

This episode features an interview with Tom Edwards, Chief Digital and Data Officer at Omnicom Health Group, the largest healthcare marketing and communications network in the world. Prior to Omnicom, Tom served as Chief Digital and Innovation Officer at Epsilon. Tom has been named one of the Top 50 Most Influential Business Leaders in Technology and a Top 10 Global Marketer Award winner by OnCon this year. On this episode, Tom talks about transparency in decision making, how to organize massive amounts of data in order to derive insights, and how to determine the ideal communication strategy for a target audience.

Once Upon a Time in the Land of Data

I recently had the privilege of attending the CDAO event in Boston hosted by Corinium. Tracks represented financial services, insurance, retail and consumer packaged goods, and healthcare. Overall, it struck me that while data science is not new, most firms are still defining the mission of the data office and data officer. It’s clear firms seek to leverage data and embrace its potential insights, but most are forging ahead in largely uncharted territory.

Do More With Yellowfin: November 2022 Yellowfin User Group Event Recap

Welcome to our Yellowfin Customer User Group Event event recap for November 2022! Following our quarterly webinar held November 8 - 9, this blog provides a helpful summary for our customers that could not attend to catch up on new updates from the company, including our future product roadmap and extended support of the Yellowfin embedded analytics suite.

Move Data from Google Sheets to BigQuery

How do you link BigQuery with Google Sheets? Importing a table from Google BigQuery to Google Sheets is quite easy. In fact, you can connect BigQuery tables directly to the Google Sheets spreadsheet with a couple of clicks using Connected Sheets, the new Google BigQuery data connector (check the full instructions here). But what if you want to move data the other way around? That is, how do you send Google Sheets data to your Google BigQuery data warehouse? Now your life becomes a bit more complicated.

New Pentaho Enterprise Edition 9.4 Delivers on Seamless Hybrid Cloud Data Management

When Pentaho Enterprise Edition (EE) 9.3 was released in May it represented a significant step in the journey towards a seamless hybrid cloud solution – one that simplified decisions and enabled customers to manage all their data operations for various use case scenarios.

The Dataiku Mission To Democratize The Use Of AI-Driven Data

How well are companies doing in providing their employees with the tools and training needed to deliver value from AI? In this episode of “Data Cloud Now,” Shaun McGirr of Dataiku addresses that question and shares the results of a recent survey his company conducted that suggests there’s much more work to be done to deliver on the aspirational goal of making AI usable and accessible across organizations. He also discusses the excitement that Snowpark is generating among those at the leading edge of AI.

SaaS in 60 - Qlik Cloud and HIPAA Compliancy

Qlik is now equipped to help customers meet their HIPAA regulatory requirements. US Healthcare organizations can now take full advantage of Qlik Cloud to enhance patient outcomes, improve service delivery, and close the gaps between data insights and actions. Qlik has completed the SOC2 Type 2 + HITRUST Attestation and have recently launched Customer Managed Keys, an additional security offering that allows customers to retain control of their data’s encryption when stored at rest in Qlik Cloud.