Organizations with the best Artificial intelligence (AI) capabilities are poised to deliver better customer outcomes, maximize revenue opportunities, and leave the competition behind. AI-driven insights can help companies achieve many business objectives such as improving customer loyalty, delivering effective training, reducing the impact of outages or providing better healthcare to patients. Applications are aplenty.

Founded in 1934 as a postal and telephone betting service, William Hill was historically synonymous with the world of horse racing. Since then, the company has continued to grow into other sporting avenues, with the retail arm—which opened in 1966—now amounting to more than 1,400 shops. Fully embracing the potential of the digital revolution, the company now comprises over 10,000 employees over six brands, operating through offices in ten countries.

As every traveler knows, even the best-laid plans sometimes go astray. Stuff happens. Trains are delayed. Storms cause outages. People forget their bags. A special event creates long lines. Transportation providers can’t take the uncertainty out of travel or make the world operate precisely on schedule — particularly during a global pandemic.

The final month of 2021 brought new capabilities for data governance, expanded insights for Snowflake Data Marketplace providers, and several new providers added to the Marketplace. For the full list, see the Release Notes.