State of the Reverse ETL
Data warehouses fixed one aspect of the data silo problem but introduced another. They function as a large, single source of truth for your organization, but getting insights from this data in a typical Extract, Transform, Load (ETL) data pipeline requires the use of Business Intelligence (BI) and analytics platforms. By the time your data team creates these reports and sends them to other business units, it’s too late for daily decision-making.