These days, companies have access to more data sources and formats than ever before: databases, websites, SaaS (software as a service) applications, and analytics tools, to name a few. Unfortunately, the ways businesses often store this data make it challenging to extract the valuable insights hidden within — especially when you need it for smarter data-driven business decision-making.
In a survey by the Harvard Business Review, 87% of respondents stated their organizations would be more successful if frontline workers were empowered to make important decisions in the moment. And 86% of respondents stated that they needed better technology to enable those in-the-moment decisions. Those coveted insights live at the end of a process lovingly known as the data pipeline.