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Latest Posts

Your Digital Transformation Program is Wasting Your Money

The amount of money invested in “Transformation Programs” is staggering. In the past 20 years we have seen Digital and Agile Transformation Programs grow and swell to $1.3 trillion dollars in 2020 alone. According to the HBR, 70% of that spend is wasted. Many companies miss a key component in their Transformation Program. How will a Product-Led Transformation be different?

Beautifully simple: Yellowfin Brand Guidelines 2022

Fishies, say hello to the new Yellowfin Brand, and Brand Guidelines. Now, we shouldn’t actually say ‘brand new’ because the logo and some of the elements are a progression from what is currently our brand. But, as you have heard us say many times, our brand is not just the logo, fonts and colors. The Yellowfin brand encompasses the reason we do what we do, and it sits behind why we develop the products we develop. It’s why we code what we code.