How to break down silos and free your data
As a modern, data-driven organization, you are likely pulling data from a multitude of diverse sources. There’s consumer data from marketing programs, CRM, and point of sale systems, plus financial data from accounting software and banking services. Finally, there is product data from user logs and web applications. With so much data pouring in every day, it feels like you should have everything you need to answer any question that could arise. And yet, so many times you don’t.