We constantly hear about UX Analytics. Analytics must always be a part of the design process of an app from the very beginning. We also hear tons about UI/UX design. However, and definitely during a redesign, UI and UX changes based on product analytics need to run parallel processes. So how come we never hear about UI Analytics?
It’s not every day that something free gets more perks added and continues to be free. To break with that, we’re super proud and super excited to release Countly Community Edition 21.11, and with it, four new and seriously powerful features. This release is not just an upgrade, but proof of our commitment to keep democratizing product analytics and to deliver a state-of-the-art tool that everyone can use to deliver outstanding products on a budget.
Data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, drives every upgrade planned for a product, informs decision-making leaders on what to focus next, and an endless list of etceteras. Wouldn’t it be amazing to have all your data in one place? Yes. Can you? Well…. It’s complicated.
Until not very long ago, many organizations defined business strategies based on isolated figures used by isolated teams. Unfortunately for them, that approach just won’t cut it anymore. Instead, we are fastly moving to a world where data will be the critical asset for businesses, and handling it accurately will be essential to survival.
The development of a digital product has been redefined to involve only 4 phases, as TCGen and Product Plan propose: However, having an easier-to-follow process is not the only improvement that you can implement: cost and time efficiency can be taken a huge step further when you incorporate analytics insights. So, with this infographic, we propose some tools that can help you analyze data sets to enrich the phases of each development process.
Many a time, the choosing of a product analytics vendor can be quite an ordeal because there is no one-size-fits-all solution. The technical factors such as tech stack compatibility and integrations with the product have to be balanced with the financial health of the business. You need to find the sweet spot between where you need to go and how much money you actually have to get there.
A company is entitled to use session recording or session replaying as long as their marketing and analytics needs require so. However, as enticing the recording of everything the user does at all times can be, even within the existing regulations, there is a high chance that doing so will quickly push the data towards a non-compliant realm. And even in cases where regulations may not be explicit on the matter, we see more and more how the industry is leaning towards discouraging these practices.
Regardless of how technically sound the engineering of an app is, bugs, errors, and crashes can happen. So when they do, you must recover from it by doing a deep analysis of the technical aspects and the impact on the overall customer experience. If your crypto-exchange or banking app is not getting the right insights you need from the crashes, your churn rate and your customers will definitely let you know sooner than you think.
Imagine you are preparing to approach a prospective client. You have done all the market research needed to understand the edge your product or service has over your competitors. You have identified your niche for higher profitability and you have profiled the key decision-makers that will be targeted by your outreach campaign. Would you like your pitch to fall flat just because you did not dazzle the prospect?
According to Statcounter, Apple’s iOS penetration in the global mobile scene is around 27%, which is more than considerable. However, this penetration is at almost 50% in markets such as Europe or North America which coincidentally, are those at the forefront of enacting strict data privacy policies. So when Apple announced new user data privacy regulations for app developers as part of its iOS 14.5 release, it was not too shocking.
