Consumer transparency is one of the key factors to be kept in mind by any business that wishes to grow and expand. Especially today, establishing unhindered communication with your prospects is absolutely essential to keep them updated on what you have to offer as well as to retain your customer base. Needless to say, taking charge of the entire marketing communication process manually is not feasible for any organization, irrespective of its size.
Online payments are now officially the preferred mode of transaction for a lot of eCommerce and brick-and-mortar stores. In 2020, the transaction value for digital payments globally, crossed $5.2 trillion. Sure, a lot of that can be attributed to the fact that consumers shifted to online purchases due to the pandemic, however, the growth over the years is undeniable.
As of 2021, 43% websites are running on WordPress. The huge market share has created a healthy ecosystem of countless plugins that help the users better run their websites without any coding skills. SEO plays an important role in the whole process, as it helps rank websites higher. Site owners can expect better performance with the right optimization tools.
The benefits of using video marketing and utilizing video content for small businesses is extensive.
For any e-commerce business, having an extensive product catalogue with detailed descriptions is essential. If you present your products or services well, there will be more potential customers eager to purchase from you. The biggest issue, however, is usually the fact that you have to create very many product descriptions that are very similar to one another. Making these feels too repetitive and mundane which could lead you to getting tired quickly.
Developing a content strategy might seem like a full-time job. It can be a bit daunting to a small business owner who is just starting out. The good news is, you don’t have to spend several hours every day creating new content to post on your blog or social media accounts. There are simple ways to create a content marketing strategy that works best for your business needs. However, it starts with having the right set of digital tools.
If you’re managing a remote team, then you’re well aware of the challenges that exist on the organization and productivity fronts. At times, simply trying to get your team on the same page can be a monumental feat.
Social listening is where you monitor various social networks to gather insights about your business. You can also do this to know what people are saying about you and your competitors. That way, you would know how you can get ahead of the game. As such, you must be using the right social listening tools. That’s because these tools will make it easy for you to do some sleuthing about your target market and competitors.
CRM or customer relationship management is not a new technical term businesses use for maintaining their contact in the market. The software is known for its automation commands which monitor a business’s inside and outside activities. Including marketing strategies, lead generation, and customer support, companies rely on CRM for controlling a significant section of their business, which earns a better return for them.
The post pandemic period is one wherein being tech-savvy has become an absolute necessity. Today, business-houses have got to store huge amounts of data while simultaneously analyzing it. And although spreadsheets could combat this problem to an extent, they’re not a dependable solution in the long run. This is why the need for a versatile database management tool has risen, which can have all your information and ideas just a click away.
