WordPress is a Content Management System (CMS), which is a tool that optimizes the process of producing, storing, and displaying web material. But you already know that, right? Well, how about this then – did you know that WordPress began as an improvement tool to improve the routine typography of day-to-day writing, but it was later adopted as a blogging tool? When it was first released, WordPress was nothing more than a typographic improvement.
We live in a mobile-first world, and having a mobile marketing strategy is becoming an imperative for SMBs. If one of your goals is to win over the mobile audience, inspire mobile purchases, and boost brand visibility and awareness on mobile devices, then you need to start creating your 2022 mobile marketing strategy. That said, trying to build a winning mobile marketing strategy manually is a waste of time, effort, and ultimately, money.
One-page websites with a specific goal are known as landing pages. You can use them to promote or sell a product or service, sign people up for your email list, or to target specific types of customers. Having more landing pages increases the number of leads; therefore, landing pages are a must if you want your business to flourish. However, it might be challenging, especially for new businesses.
Every SEO specialist is well aware that the focus is on two critical factors, such as getting quality backlinks as well as creating useful content. The success of published content depends on the quantity and quality of keywords. In this regard, experts conduct a thorough search for keywords. This work takes into account such factors as the frequency of use, competition, the amount of potential traffic attracted, and others.
The threats of hackers and data theft grows by the day and even smaller eCommerce sites are not safe from attack. Security should be a top priority for any eCommerce website owner, no matter how big or small their site may be. Fortunately, there are plenty of great security plugins available to help keep your site safe and secure. In this article, we will take a look at 18 of the best plugins for keeping your eCommerce site secure.
Twitter is a social media platform for professionals. Its use of limited characters helps followers to stick to the message. It is also a platform for brands to engage their customers and publicize their products easily. To achieve publicity and communication goals, you need analytical tools. The tools help you to understand how people are engaging with your handle. The tools also enable you to develop customized messages for each cluster of followers.
Creating content that your readers will feel compelled to share on social media is crucial to reaching a wider audience. Nevertheless, content marketers can sometimes overlook the importance of this kind of organic exposure when putting together a strategy to gain visibility. This is mainly because sharing is out of their hands. No matter what tactics you use, you can never bank on a certain number of readers liking, tweeting, or posting a link to your latest article.
Marketing technology is as important for customer retention as it is for acquisition. One of the complex tasks businesses have to deal with today is managing customer experience and getting it right. That’s why brands are always on the lookout for innovative solutions and features that deliver value. Most tasks, including drip campaigns, lead qualification, call tracking, and agent and call scoring, can be automated with the help of marketing technology.
How often have you found been buried among piles of emails, expense reports, meeting invites, and other organizational tasks where a little part of you wished that this never-ending to-do list could organize itself on its own or even better, magically vanish? McKinsey reported that in an average workweek, 28% of an employee’s time goes into just responding to emails. Additionally, another 19% is spent on gathering information, while 14% of time is spent on communicative and collaborative tasks.
WordPress is a Content Management System (CMS) that needs no introduction. The free, open-source platform allows users to create and manage websites without requiring the knowledge of code. We’re sure as experienced web designers and web developers, you’re already well versed with WP’s benefits and capabilities, and hence, we won’t dive too deep into that.
