Creating content that your readers will feel compelled to share on social media is crucial to reaching a wider audience. Nevertheless, content marketers can sometimes overlook the importance of this kind of organic exposure when putting together a strategy to gain visibility. This is mainly because sharing is out of their hands. No matter what tactics you use, you can never bank on a certain number of readers liking, tweeting, or posting a link to your latest article.

Our Five Key Points: There are so many e-commerce platforms to choose from, from Shopify to eBay to open-source solutions like Magento. BigCommerce is a popular choice thanks to a clear pricing structure and the ability to provide online stores that give consumers the best purchasing experience. You can improve on this even further with the right BigCommerce tech stack tools from other e-commerce solution providers.

Nearly a decade after Amazon announced Redshift, its competitor to Apache’s Hadoop, the Hadoop vs. Redshift debate continues. For companies seeking a reliable data warehousing solution, both are worthy contenders, but examining the following aspects will help you decide the winner for yourself.

Five things you should know about Salesforce best practices for data migration: Migrating data into or out of Salesforce is a time-consuming, but necessary task. However, data migration is a challenge for any e-commerce enterprise. There are both organizational and technical challenges that you need to manage and overcome to ensure a smooth Salesforce integration process. This post helps you develop your data migration strategy for Salesforce.

The boom in Big Data has created an insatiable demand for data professionals at all levels. Analysts, DBAs, data engineers, security consultants – employers are crying out for people with the right skills and experience. Perhaps the most sought-after of all these professionals is the big data architect.

Customers who work with data warehouses, running BI on large datasets used to have to pick low latency but trading off freshness of data. With BigQuery BI Engine, they can accelerate their dashboards and reports that connect to BigQuery without having to sacrifice freshness of the data. Using the latest insights helps them make better decisions for the business.

We like to keep things light at Unravel. In a recent event, we hosted a group of industry experts for a night of laughs and drinks as we discussed cloud migration and heard from our friends at Don’t Tell Comedy. Unravel VP of Solutions Engineering Chris Santiago and AWS Sr. Worldwide Business Development Manager for Analytics Kiran Guduguntla moderated a discussion with data professionals from Black Knight, TJX Companies, AT&T Systems, Georgia Pacific, and IBM, among others.

The term DataOps (like its older cousin, DevOps) means different things to different people. But one thing that everyone agrees on is its objective: accelerate the delivery of data-driven insights to the business quickly and reliably.

Business intelligence empowers businesses to get the most out of their data by providing tools to analyze information, streamline operations, track performance, and inform decision-making. In the Microsoft Dynamics ecosystem, Power BI generates easy-to-read visualizations that help stakeholders perform key analysis. But finance professionals can encounter roadblocks when seeking deeper analysis than their technical knowledge of Power BI permits.

Companies of all sizes and industries are unlocking new possibilities thanks to APIs (application programming interfaces). There are many common uses of APIs, from driving business agility to improving the customer experience. However, there are few sectors where APIs have so much potential as the logistics industry. From giant e-commerce retailers like Amazon to small mom-and-pop businesses, shippers, couriers, and delivery services can all benefit from using a logistics API.