Unlocking the Power of Data Activation Through ETL
In today's data-driven landscape, the ability to gather, process, and analyze data has become essential for businesses of all sizes. While extracting, transforming, and loading (ETL) data into a centralized warehouse like Snowflake has long been a standard practice, the concept of data activation is gaining traction as the next step in deriving value from data. But what exactly is data activation, and how does it relate to ETL?