In the business world, the best case scenario is a client who wants what you can provide. Having a highly engaged, informed, and active consumer means having a partner who can help make your product and market performance that much better. The gold standard in this category is a PQL, or a Product Qualified Lead. What exactly is a PQL? And why is it so beneficial to target?
The enterprise app market has been growing faster than ever before, due to the recent spike in demand for AI / ML workloads. These new types of apps operate over large sets of data, have increasingly higher compute demands, require strict data privacy protections, provide very sophisticated web experiences, and need to be secure at all stages of their life cycles. While such apps are being created at a very fast pace, there are two main challenges.
It is unbelievable how AI is changing our lives by automating some of the most tedious tasks. Thanks to the fast development of AI technologies, the content marketing industry is changing on a daily basis. Here are 7 AI-driven tools that will help you improve your content quality.
As companies increasingly rely on API based systems and processes, API management becomes more and more important, serving as the linchpin for facilitating communication between internal and external applications or services. Deciding which API management solution best fits your business’ use cases is no easy feat. Picking a tool that caters to the complex needs of your organization’s digital transformation starts with understanding the market and your products’ needs.
The 2023 banking industry crisis left a lot of us unsettled and more worried than ever about customer retention. We all want to feel confident our customers will continue to choose us, but how? Start by giving them a great experience. Business process management (BPM) can help you meet and exceed customer expectations while improving operational efficiency and managing regulatory compliance. If you're Googling "bpm in banking," you're not alone. It's an approach to improving organizational processes.