Systems | Development | Analytics | API | Testing

Sam calls this his “favorite lever,” and honestly… he’s right. Most funnels crumble between demo → qualified opportunity. Fix this one step, and your whole pipeline feels different, without adding a dollar of spend.

In this webinar, Rick Kranz from the AI Marketing Automation Lab, will teach you how to: Determine where your brand already appears in LLMs Show up in LLM answers Optimize content for AI visibility (free tool included) Track AI/LLM traffic in GA4 Monitor AI impact with Airtable + Databox Perfect for SEO specialists, Content teams, SaaS marketers, RevOps & Growth teams, Agency leaders, or anyone who relies on organic visibility.

You can celebrate a record-breaking quarter and still miss the number that matters. If your team still measures success in silos, this one will hit home.

Discover how to streamline your strategic planning with OKRs in Databox. Learn to define clear objectives, track measurable results, and align your team for success. Watch now to transform your planning process.

Join Monise from the product marketing team as she unveils the power of Forecast Modeling in Databox. Learn how to simulate scenarios, optimize your KPIs, and confidently commit to your revenue goals. Say goodbye to guesswork and hello to data-driven planning!

Marketing that works doesn’t always look like marketing. In this clip, Dave Gerhardt shares why part of a marketing leader’s job is teaching the rest of the company — especially finance and sales — how brand and community drive growth.

Marketers chase attribution models. But often, the clearest ROI signal comes straight from your audience. “People will tell you,” says Dave Gerhardt. “That’s how you know it’s working.” In this clip, he explains why the best proof of marketing success is qualitative — and how to recognize it when you see it.

Everyone wants a Slack group. Almost nobody needs one. Dave Gerhardt breaks down why most company-run communities fail — and why you should focus on building connection and conversation first before launching a private space.

Forget clever ads. The best marketing builds trust by teaching. Dave Gerhardt shares why knowledge and education are the foundation of any strong B2B community — and how helping your audience do their jobs better pays off long-term.

Charlie Grinnell of RightMetric breaks down a mistake too many GTM teams make: Letting tools drive the metrics, instead of letting business needs drive the tools. Easy-to-track ≠ strategic 76% of low-growth companies track web traffic as a top KPI High-growth teams focus on what actually matters — even when it’s hard to track.