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We recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his two-dimensional marketing framework of combining Go-to-Market Motions (inbound, outbound, partnerships, community, PLG) with Marketing Approaches (brand awareness, demand generation, performance marketing), and why all three marketing approaches need to work together.

We always talk about ROI (Return on Investment), but what about COI (Cost of Inaction)? Jen Allen-Knuth breaks down why understanding COI is key to better marketing and sales decisions.

How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don't have the data to answer them? Questions like: How many touches does it typically take to close a deal? Which lead sources are actually working? Why are some reps consistently outperforming others? If you've struggled to answer questions like these, you're not alone. I recently sat down with Noah Burkholz, Director of RevOps at demandDrive, to learn how they tackled this exact problem.

A motivated team is a winning team. When it comes to igniting drive in our teams, support and purpose are key to making our people feel like they can take on anything. Subscribe to our channel for more exclusive insights into life at Databox.

The Databox Growth plan is designed for teams who need quick answers and for analysts who don’t want to be the bottleneck. We took powerful analytics tools you normally find in expensive BI tools, made them easy to use, and packed them into one plan. Then we added AI to help you get those answers even faster!

Learn how to develop a "Growth Formula" for each Go-To-Market (GTM) motion.

Learn how to build a marketing plan that aligns with your company’s goals, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams, to identifying the “levers” you need to pull to have the best chance of hitting your target.

Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

How many deals will you close next month? How many website sessions will you get? How many impressions will your social channels get? When you don’t know what your performance will be, it’s hard to set realistic goals, craft plans, or have the right team in place. Databox Forecasts helps you predict future performance so you can make more accurate plans now. In this video, you’ll learn: Bookmark this tab AND share the series with your entire company/team! Databox empowers everyone - leaders, managers, and individual contributors alike.

Want to turn your data into growth? We are back with all-new Metric & Chill LIVE episodes hosted by Jeremiah Rizzo, Director of Product Marketing at Databox. What to Expect: Insightful talks with successful business leaders Actionable insights to improve performance Live shows where you can participate and ask questions Want to attend the LIVE show or get the episodes emailed to you? Sign up at databox.com/newsletter or subscribe to "Metrics & Chill" on your favorite podcast app.