When it comes to machine learning (ML) in the enterprise, there are many misconceptions about what it actually takes to effectively employ machine learning models and scale AI use cases. When many businesses start their journey into ML and AI, it’s common to place a lot of energy and focus on the coding and data science algorithms themselves.

The ability to discover insights from past events, transactions and interactions is how many customers currently utilize Qlik. Qlik’s unique approach to Business Intelligence (BI) using an in-memory engine and intuitive interface has democratized BI for typical business users, who usually have little to no technical savvy. But, for many years, organizations have only been able to analyze metrics or KPIs of “what has happened” (i.e., descriptive analytics).

Retaining customers is more important for survival than ever. For businesses that rely on very high user volume, like mobile apps, video streaming, social media, e-commerce and gaming, fighting churn is an existential challenge. Data scientists are leading the fight to convert and retain high LTV (lifetime value) users.

With the complexity of data growing across the enterprise and emerging approaches to machine learning and AI use cases, data scientists and machine learning engineers have needed more versatile and efficient ways of enabling data access, faster processing, and better, more customizable resource management across their machine learning projects.