I watch sports for a living. I couldn't tell you the last time I watched a baseball game from beginning to end.

Data is one of the most valuable resources around. But data is no longer something that languishes in a database to be looked at later. Like sports events, data is now live. The sports industry can reap and build on innovations in the realtime data space. But this is no long a nice-to-have. Driven by changing fan behaviour this is now a commercial imperative.