Ably

London, UK
2016
  |  By Evgenii Khokhlov
Kafka is often chosen as a solution for realtime data streaming because it is highly scalable, fault-tolerant, and can operate with low latency even under high load. This has made it popular for companies in the fan engagement space, and where transactional data is used (e.g. betting) as low latency ensures that actions and responses happen quickly, maintaining the fluidity and immediacy of the experience.
  |  By Srushtika Neelakantam
We’ve had the privilege of working with a wide range of customers including global retailers, CRM vendors, sports franchises, creators, entertainers, and broadcasters - from HubSpot and SportsBet, to 17Live and InvitePeople - providing them with reliable, scalable and low-latency chat. Ably Pub/Sub is already a fantastic fit for a variety of chat use cases.
  |  By Matt Hammond
We are thrilled to announce that we are transitioning from our legacy status page to a brand-new, upgraded one. This change is part of our ongoing commitment to provide Ably users with the best possible developer experience. Our legacy status page has served us well, but technology and customer needs are constantly evolving. We recognized the need for a platform that can keep pace with these changes and offer an improved experience.
  |  By Matthew O'Riordan
Fan expectations pose an existential threat to fan-centric businesses. And that's because what it means to be a fan has changed. Fandom used to be watching the Monday night game on TV or getting tickets for a concert when your favorite artist rolled through town.
  |  By Ably
Today's fans crave realtime engagement. They want to feel the energy, participate in interactive features, and connect with the action - and the brand - beyond the screen. But here's the challenge: delays and a lack of engagement kill the excitement. Frustrated fans will seek out alternative platforms that deliver the immersive and rewarding experiences that they seek. One company helping brands deliver on these needs is LiveLike.
  |  By Ably
As a veteran of the sports media industry with 35 years of experience at Deltatre, Carlo De Marchis recently delivered a thought-provoking keynote at our Fan Engagement Summit exploring the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of realtime fan engagement in sports and media. In the following video and post, Carlo shares what he presented at the Ably Summit with a re-recorded version of his presentation, and summary of key points.
  |  By Zak Knill
Ably LiveSync is a product we launched last month to help developers deliver live updates in their applications by automatically keeping their database and frontend clients in sync. LiveSync is made of two components, the Models SDK that runs on the client, and the database connector that listens to changes in your database and syncs those changes to your clients.
  |  By Ably
In the ever-evolving world of sports and entertainment, fan engagement has emerged as a critical factor in driving retention and long-term success. At the Ably Realtime Fan Engagement Summit in New York City, industry experts shared valuable insights into the relationship between fan engagement and retention, emphasizing the importance of creating compelling digital experiences and fostering genuine connections.
  |  By Ably
Ably was proud to celebrate our 8th birthday this year, and we’ve enjoyed reflecting on some of our achievements since launching in 2016. When we launched, we believed that realtime interactions would underpin our everyday digital experiences, rather than just augment them. And so we set out on a mission to build the definitive realtime experience platform.
  |  By Faye McClenahan
We’re excited to announce that Ably LiveSync is now in public alpha! LiveSync is a state synchronisation product that allows you to watch changes to your database and publish them reliably to millions of frontend clients, enabling those clients to stay up to date with the latest changes in realtime.
  |  By Ably
Tom Camp, DevRel Engineer at Ably takes you through a tutorial of adding live cursors to your application using Ably's latest product, Spaces.
  |  By Ably
Tom Camp, DevRel Engineer at Ably takes you through a tutorial of adding live cursors to your application using Ably's latest product, Spaces.
  |  By Ably
React Server Components (RSCs) seem to be everywhere lately, but what problem do they really solve? In this video, Alex Booker from Ably (@CodeCast) explores RSCs from scratch, revealing the motivation and benefits behind them. You might be surprised to learn - they're not merely a React feature, but a fundamentally new model for building full-stack React applications with meta frameworks like Next 13.4 by Vercel.
  |  By Ably
Their platform is used by companies like Deutsche Bahn to host virtual and hybrid events, from webinars to conferences with tens of thousands of online concurrent participants.. In this interview, Erik Gullestad, co-founder and CTO of InvitePeople talks about his experience building an event management platform and about InvitePeople’s success with Ably.
  |  By Ably
Tom Camp, DevRel Engineer at Ably takes you through a tutorial of adding an avatar stack to your application using Ably's latest product, Spaces. An avatar stack is a visual representation of a user’s presence - showing them as online and connected. They are the most common way of showing the online status of members in an application by displaying an avatar for each member. Events are emitted whenever a member enters or leaves a space, or updates their profile data.
  |  By Ably
In this WebSocket tutorial, Alex Booker from Ably (@CodeCast) teaches you how to implement realtime updates in your React applications. Here, we use React on the frontend and Node on the back to build a live cursors feature from scratch, but the fundamental WebSocket lessons can be applied to any manner of realtime application. WebSockets are a bidirectional full-duplex communication protocol used to enable realtime updates such as chat, multiplayer collaboration, notifications, and other live updates in your React applications.
  |  By Ably
Learn how to use Ably Presence to understand when your application users are online and allow them to share their current status.
  |  By Ably
What do Microsoft Word and Adobe have in common? Both had their established market spaces completely disrupted by new entrants that brought realtime collaboration to the user experience. Whilst the barrier to entry for adding features akin to Figma, Google Docs, and Miro had been high, it is now possible to build new collaborative applications, or even simply add collaborative features to existing applications - without building the realtime infrastructure.
  |  By Ably
Learn more about Ably's newest Product, Spaces. Spaces makes it easier to build collaboration features such as Avatar Stacks, Shared Cursors, Component Locking, and more. This video is the first in a series of exploring getting started with each of the Spaces features, subscribe to see when the next videos are released.
  |  By Ably
When Figma arrived with multiplayer editing back in 2016, it wasn't at all obvious it would be successful - in fact, designers kind of hated the idea of "hovering art directors". Fast forward to 2023, and designers can't imagine another way.
  |  By Ably
Take a view into the universe of realtime transport APIs in 2019. How do they stack up against realtime expectations? The report looks at ten cities across the globe, scoring and ranking them on ten indicators of maturity. Learn what the pioneers are doing, what those just starting on their Realtime API journeys can do better, and find actionable recommendations for your own Realtime API program.
  |  By Ably
Online gamers have the most demanding realtime expectations. Mobile gaming now the largest sector of app store purchases, accounting for 42% of a $109 billion marketplace. It's vital that game developers offer a level of mobile performance that delivers an optimum realtime experience for every user. This white paper highlights some of the UX issues that can undermine your company's ability to do this effectively.
  |  By Ably
I watch sports for a living. I couldn't tell you the last time I watched a baseball game from beginning to end. Data is one of the most valuable resources around. But data is no longer something that languishes in a database to be looked at later. Like sports events, data is now live. The sports industry can reap and build on innovations in the realtime data space. But this is no long a nice-to-have. Driven by changing fan behaviour this is now a commercial imperative.
  |  By Ably
Sports and gaming app users demand an uninterrupted, true realtime experience. Almost 90% of US adults now use a mobile device while watching sports. In competitive arenas with similar offerings, like betting or sports, then you absolutely cannot afford to deliver poor mobile experiences. Customer experience is the new competitive battleground and realtime mobile experiences are an essential part of that.

Ably is a pub/sub messaging platform with a suite of integrated services to deliver complete realtime functionality directly to end-users. Every day we guarantee low latency delivery of billions of messages to more than 50 million devices over a secure, reliable, and highly available global edge network.

Build, deliver and scale any realtime application without managing global infrastructure.

  • Build your realtime applications with our simple yet powerful SDKs and APIs for cross-platform, multi-protocol pub/sub messaging with device presence and stream history.
  • Deliver to your end-users no matter where they are with ordering and delivery guarantees over our global edge network.
  • Scale with confidence from day one with our fault tolerant, high-elastic infrastructure and 99.999% uptime SLAs.
  • Extend your realtime capabilities beyond simple pub/sub with our additional features and rich library of third-party integrations for services like AWS Kinesis.

Build realtime features you can trust to deliver at scale.