According to Deloitte, 96% of organizations are using APIs in 2021, representing a 16% increase from just last year. The value of APIs for modern-day organizations is hardly questioned, with Deloitte pointing out that they represent “a strategic enabler in modern enterprises to build up connected experiences and unlock value from existing data.” Is you business considering how API strategy fundamentals like technology integration can support your long term goals?

As your organization undergoes major digital transformations and starts adopting new technologies, it’s critical to evaluate how you’re currently looking at your technology assets. Do you see them as differentiated business capabilities? Adopting a product mindset with developing your API ecosystem becomes simpler when you can shift your focus away from the technical implementation process and its challenges and start focusing on your strategy and its relevant business outcomes.

Most businesses, whether you are in Retail, Manufacturing, Specialty Chemicals, Telecommunications, consider a 10% market capitalization increase from 2020 to 2021 outstanding. But what would you say to your shareholders when they found out your competitors’ market capitalization grew 35%?

I’ve been testing software professionally since 2001, when I was in my late 20s—when my eyesight was perfect. As I’ve gotten older, I’ve struggled with whether to make the font bigger on my web browser or phone, or to carry my reading glasses everywhere I go. I have to make this choice because some web sites were developed to account for this, and some weren’t. As I get older, this problem is only going to get worse.