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Integration

CaliberMind Onboards Customer Data With Fivetran

With automated data integration, CaliberMind uncovers data insights for customers. As a Customer Data Platform (CDP), CaliberMind delivers data-driven insights to its customers. To do so, it must connect to its customers’ data sources, extract, process and transform the data, run it through specially designed analytic models, and, finally, present data back to the customer as insights. CaliberMind uses Fivetran to offload the task of ingesting data from its customers’ applications.

What Is a Data Pipeline?

A data pipeline is a series of actions that combine data from multiple sources for analysis or visualization. In today’s business landscape, making smarter decisions faster is a critical competitive advantage. Companies desire their employees to make data-driven decisions, but harnessing timely insights from your company’s data can seem like a headache-inducing challenge.

What are ETL tools?

Thinking of building out an ETL process or refining your current one? Read more to learn about how ETL tools give you time to focus on building data models. ETL stands for extract-transform-load, and is commonly used when referring to the process of data integration. Extract refers to pulling data from a particular data source. Transforms are used to make that data into a processable format. Load is the final step to drop the data into the designated target.

Achieve Pin-Point Historical Analysis of Your Salesforce Data

Want to look at how data has changed over time? Simply enable history mode, a Fivetran feature that data analysts can turn on for specific tables to analyze historical data. The feature achieves Type 2 Slowly Changing Dimensions (Type 2 SCD), meaning a new timestamped row is added for every change made to a column. We launched history mode for Salesforce in May and have been delighted with the response.

Why Data Analytics Is Important for Business Success

Given the competitive value of analytics and rapid adoption rates across industries, you can’t afford a subpar analytics program. In the late 90s, Oakland Athletics general manager Billy Beane used data to discover undervalued talent and assemble a perennial playoff-caliber team, and he did so on a shoestring budget compared to Major League Baseball’s heavy hitters. Beane’s pioneering use of data analytics became the subject of the bestselling book Moneyball.

Why ELT Is the Future of Data Integration

Many analytics programs struggle to assimilate data from numerous and unpredictable sources, but automated ELT offers a solution. Why do so many businesses struggle to establish successful analytics programs? A lack of data is not the problem. Data volumes — from hundreds of cloud applications to millions of IoT endpoints — are exploding across organizations and industries.

Cloud-Based Data Analytics in Three Steps

Implementing a modern, cloud-based analytics stack doesn’t have to be hard — you can do it in three steps, actually. Implementing a modern data stack (MDS) — data integration tool, cloud data warehouse and business intelligence platform — is the best way to establish a successful analytics program as data sources and data volumes multiply.

What Is Data Analytics?

Learn the how and what of analytics and data integration. This is the first in a two-part abridged version of The Essential Guide to Data Integration. Read Part 2 here, and get the full book for free here! You can also watch the webinar. What is data analytics How do you integrate data? Should you build or buy a data analytics solution? What are some business and technical considerations for choosing a data analytics tool, and how can you get started? Let’s start with the first two questions.