Systems | Development | Analytics | API | Testing

This video first demonstrates what is possible when integrating Qlik Automate with Qlik Cloud Analytics.

Struggling to report on webinar performance in a way that actually makes sense to your exec team? Ali Schwanke from @SimpleStrat built a clean, custom dashboard that merges Zoom and HubSpot data—giving her full visibility into webinar ROI. In this video, you'll see how she tracks attendance, first-touch conversions, lead source attribution, and more over time. By blending registration, engagement, and survey data from Zoom with lifecycle insights from HubSpot, she reveals which webinars drive results—and why.

Want to know which marketing channels are driving your fastest and most valuable deals? In this video, Alex Lee, Sr. Business Analyst at Intellect, walks through a powerful HubSpot + Databox dashboard setup that maps sales velocity over time—tracing today's closed-won deals back to lead generation efforts from 60–90 days ago. By offsetting timelines for new leads, discovery calls, and closed deals, you’ll get a more accurate view of pipeline health and velocity. Plus, learn how segmenting by lead source uncovers which channels are producing your highest-converting leads the fastest.

Tired of inaccurate forecasts and one-size-fits-all coaching? Tory Ferrall from Databox shares how her team revamped their sales forecasting model to drive better results—using Databox to calculate real win rates based on actual deal stage performance. By tracking when deals enter each stage and analyzing their true conversion likelihood, the team identified gaps that HubSpot’s default probabilities missed. The result? More precise forecasting and deeper insights for rep-level coaching.

Quarterly Business Reviews don’t have to mean juggling six different reports. Cameron Collins from RevPartners @revpartners1459 shares how he uses Databox to deliver executive-level QBRs that showcase the entire customer journey—from first web visit to closed-won revenue. By combining cross-object metrics like average deal size, funnel conversion rates, and revenue trends into one cohesive dashboard, Cameron helps leadership teams quickly identify bottlenecks and drive smarter, data-backed decisions.

Most dashboards suck. Not because the data’s wrong (though it often is)—but because they’re not built to answer real business questions. Crispy Barnett at Supered (@GetSupered) shows you how to report like a rockstar inside HubSpot, starting with sales attribution that actually drives decisions.

@assignees please use this: insightsoftware Data & Analytics | Reporting, Dashboards, AI Insights The insightsoftware Data & Analytics platform helps you connect, prepare, and analyze data across your organization. It supports everything from governed reporting and operational dashboards to self-service analytics and AI-powered insights.

Get a peek at the key findings from the 2025 Data Streaming Report and what 4K+ IT leaders had to say about how they’re driving business value (think faster time to market and AI innovation) with data streaming platforms.