Use these five strategies to align key resources and ensure that insights guide your decision-making.

Data Scientists can drive innovation and growth, but you need to put in place the right foundation to fully unlock business value.

As a startup in the fintech sector, Branch helps redefine the future of work by building innovative, simple-to-use tech solutions. We’re an employer payments platform, helping businesses provide faster pay and fee-free digital banking to their employees. As head of the Behavioral and Data Science team, I was tapped last year to build out Branch’s team and data platform. I brought my enthusiasm for Google Cloud and its easy-to-use solutions to the first day on the job.

In 2011, Pope John Paul II was beatified, Prince William married Kate Middleton, "Game of Thrones" premiered, and Xplenty was born. On a quiet sycamore tree-lined street in Tel Aviv, Israel, breathing distance from Kiryat Sefer Park, the then-startup had just launched a game-changing Extract, Transform, Load (ETL) tool to process, transform, and move data at speed and generate big data analytics at scale. It would become the most advanced data pipeline platform on the planet.

With 9.5, we've focused on providing new capabilities and enhancements for everyone involved in the data to design workflow - analysts, developers, users - that streamline processes, introduce functional improvements and enrich the analytic experience for all. For the full list of updates, please read the release notes and check out our release highlights video below to see some of these new enhancements in action for yourself.

Our obsessive focus on customer success is at the heart of all things we do.