Systems | Development | Analytics | API | Testing

Fivetran integrates seamlessly with multiple Google Cloud services, and the addition of HVR technology will improve the experience.

When your marketing team manages a myriad of social media platforms (from Facebook to TikTok), it is hard to keep an eye on the ROI of your marketing efforts. Each platform comes with its own set of dashboards that provide marketing analytics. But the trends and insights from those dashboards are limited to each specific platform. Knowing how you performed on Google Ads tells you very little whether you should increase your Facebook advertising expenditures.

In 2020, in response to the pandemic, we saw an urgent shift to SaaS and various emerging technologies. It was covered at length in “Introducing Trends 2021 – 'The Great Digital Switch'.” Largely driven by necessity, organizations needed to make drastic moves “to keep the lights on” and cater to operations in a more virtual and remote style. This big leap forward drastically changed the IT landscape and infrastructure in a lot of organizations.

Providing the ability to ask questions of data is useful, but only if you can guide analytics users toward the right answers. Read: What is natural language query, anyway?

Modak, a leading provider of modern data engineering solutions, is now a certified solution partner with Cloudera. Customers can seamlessly automate migration to Cloudera’s cloud-based enterprise platform CDP from on-prem deployments and dynamically auto-scale cloud services with Cloudera Data Engineering (CDE)’s integration with Modak Nabu™.

Nurturing your customer prospects is a crucial task to increase your conversion rates—so how can you make sure that valuable leads don’t fall through the cracks? That’s exactly where software like Marketo comes in. Marketo is a marketing automation tool to help standardize and automate your marketing funnel, helping push your prospects along the buyer’s journey from awareness to acquisition.

Apache Impala is a massively parallel in-memory SQL engine supported by Cloudera designed for Analytics and ad hoc queries against data stored in Apache Hive, Apache HBase and Apache Kudu tables. Supporting powerful queries and high levels of concurrency Impala can use significant amounts of cluster resources. In multi-tenant environments this can inadvertently impact adjacent services such as YARN, HBase, and even HDFS.

While Salesforce is an excellent tool for storing and managing information about your contacts, leads, accounts, and other metadata pieces, the power of the system lies in its ability to integrate with other applications. One particularly powerful integration comes from integrating data in a Postgres database into Salesforce. Read on to learn more about Heroku Postgres, Salesforce, and how to transfer data most efficiently.