Sales and marketing analytics is one of the most high-profile focus areas for organizations today, and for good reason – it’s the place to look to boost revenues.

Over the last few years, there has been a mad rush within enterprise organizations to move big data workloads to the cloud. On the surface, it would seem that it’s a bit of a keeping up with the Joneses syndrome with organizations moving big data workloads to the cloud simply because they can.

Automation brings incredible value to data teams and hyper-growing companies. It removes hours of sweating over repetitive and mundane tasks, which frees up time for data engineers, analysts, and scientists to get on with more engaging and revenue-generating work. Now, imagine that you can extend the benefits of automation beyond the selected repetitive tasks… to the entire data pipeline.