Lakshmi Ramesh, Vice President of Data Services at Tinuiti, which services brands like Rite Aid, Nestle, and Instacart, joins us to talk about her work at the intersection of tech, data and marketing. We discuss how the company manages data from hundreds of platforms to serve both clients and internal teams.

In this episode of Data Drip, Aarthi Sridharan, VP of Data Insights and Analytics at BODi, examines her experience leading a complex data migration project to achieve customer 360 in a rapidly evolving fitness industry. She reflects on the challenges of migrating from multiple on-premises data warehouses to a unified cloud-based system and highlights the most important lessons she learned about planning, adapting, and managing a major multi-year project.