Systems | Development | Analytics | API | Testing

The Great Convergence: How Martech and Adtech Are Uniting Around First-Party Data on Snowflake

A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.

The AI Tipping Point: What Sports Organizations Need to Know for 2025

Sports organizations have made major strides in recent years. Teams across the industry are transforming into data-driven organizations on the fan engagement, monetization and sports operations sides of the business. This trend is perfectly timed with the AI hype cycle. AI is proving that it’s here to stay. While 2023 brought panic and wonder, and 2024 saw widespread experimentation, 2025 will be the year sports teams get serious about AI's applications.

Predictions 2025: Strategies to Realize the Promise of AI

Snowflake leaders offer insight on AI, open source and cybersecurity development — and the fundamental leadership skills required — in the years ahead. As we come to the end of a calendar year, it’s natural to contemplate what the new year will hold for us. It’s an understatement to say that the future is very hard to predict, but it’s possible to both prepare for the likeliest outcomes and stay ready to adapt to the unexpected.

The AI Tipping Point: What Financial Leaders Need to Know for 2025

AI is proving that it’s here to stay. While 2023 brought panic and wonder, and 2024 saw widespread experimentation, 2025 will be the year that financial services enterprises get serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

Share Snowflake Cortex AI fine-tuned LLMs from Meta and Mistral AI

The rise of generative AI models are spurring organizations to incorporate AI and large language models (LLMs) into their business strategy. After all, these models open up new opportunities to extract greater value from a company’s data and IP and make it accessible to a wider audience across the organization. One key to successfully leveraging gen AI models is the ability to share data.

What's New: Conversational Applications And NLP With Cortex AI

Get a comprehensive overview of all the new features and services in Cortex AI that enable data and engineering teams to operationalize natural language processing pipelines and chat with your data applications.This BUILD 2024 session, led by the Cortex AI Product Managers, covers the latest LLMs, search, and text-to-SQL enhancements.

What's New: Maximizing The Benefits Of The Snowflake Native App Framework

This BUILD 2024 session dives into the key capabilities of the Snowflake Native App Framework. Discover the most efficient way to find, procure, and use SaaS applications through Snowflake’s expanding ecosystem of Snowflake Native Apps, and see how these apps extend Snowflake’s capabilities with graph databases, generative AI, industry-specific models, and more.

Leading multi-brand multi-national hotel chain

As travelers increasingly expect personalized experiences, brands in the travel and hospitality industry must find innovative ways to leverage data in their marketing and product experiences. That said, managing vast, complex data sets across multiple brands, loyalty programs and guest touchpoints presents unique challenges for companies in this industry. Enter the Composable CDP on the Snowflake AI Data Cloud for Travel and Hospitality.

What's New: Supercharge Users With The Snowflake Horizon Catalog

To accelerate development, organizations need to supercharge more users to immediately discover and collaborate on relevant data, apps, and models. At the same time, organizations must ensure the platform they work on is secure and that the right people have the right access. Protecting sensitive and/or Personally Identifiable Information (PII) is critical. The Snowflake Horizon Catalog provides built-in governance and discovery for the AI Data Cloud to make all of this easy.

What's New: New Apache Iceberg Features Ease the Pain Of Managing Your Data Lake

Are you struggling with the challenges of managing your data lake as you strive to address issues ranging from security headaches to troubleshooting complex pipelines? This BUILD 2024 session addresses those challenges with a look at how Snowflake makes it easier to onboard Apache Iceberg into your data lake. The session dives into new features that simplify security, streamline data ingestion and transformation, and enhance integration with your existing tools. You’ll also see how Snowflake provides enterprise-grade redundancy to the data lakehouse architecture, making it easier for teams to work together globally.