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Snowflake

Accelerate Your Machine Learning Workflows in Snowflake with Snowpark ML

Many developers and enterprises looking to use machine learning (ML) to generate insights from data get bogged down by operational complexity. We have been making it easier and faster to build and manage ML models with Snowpark ML, the Python library and underlying infrastructure for end-to-end ML workflows in Snowflake.

5 Reasons Manufacturers Should Move ERP Data to Snowflake to Supercharge Analytics

Advanced analytics help manufacturers extract insights from their data and improve operations and decision-making. But for manufacturers, it’s often challenging to perform analytics with ERP data. Because of the high rate of M&A activity in the industry, manufacturing enterprises often struggle with multiple ERP instances. A fragmented resource planning system causes data silos, making enterprise-wide visibility virtually impossible.

Top 4 Data + AI Predictions for Telecommunications in 2024

The sheer breadth of data that telecommunications providers collect day-to-day is a huge advantage for the industry. Yet, many providers have been slower to adapt to a data-driven, hyperconnected world even as their services — including streaming, mobile payments and applications such as video conferencing — have driven innovation in nearly every other industry. The speed with which generative AI will change how we work, live, communicate and entertain ourselves is nearly unfathomable.

Simplify Data Integration With Informatica's Snowflake Native App

Leading companies around the world rely on Informatica data management solutions to manage and integrate data across various platforms from virtually any data source and on any cloud. Now, Informatica customers in the Snowflake ecosystem have an even easier way to integrate data to and from the Snowflake Data Cloud.

Our Secret to Customer-First Account Management? Using an LLM-Powered Chatbot for Sales Teams

Snowflake account managers need their fingers on the pulse of which workload shifts or performance optimizations could improve customer experience. Yet without an all-encompassing view of their customers, sales teams have to piece together customers’ wants and needs through duplicate CRM accounts and various BI tools and dashboards.

3 Practical Steps Advertisers Can Take to Win in a Cookieless World

Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking. The next major milestone is upon us as Google is now testing a cookieless experience for 1% of randomly assigned Chrome users.

Snowflake Database Engineering: What Will You Create, Redefine, Become?

Dear engineers... everyone thinks they know who you are. Builders, problem solvers, creators, innovators, designers. But you can’t be labeled. You know the world runs on what you do. And you know when you’re ready for what’s next. Get rid of the bottlenecks and bureaucracy. Database engineering is where Snowflake began. Collaborate with a team, learn from the best, and join a culture defined by engineers to solve the toughest problems. Build a product no one else is.

Zero to CDP: Unlock Your Full Marketing Potential with a Composable CDP on Snowflake

In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. Yet, the timelines and engineering resources needed to support implementation haven’t always kept pace with the increased market demand, impeding innovation.