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4 Ways Gen AI Can Help Brand Advertisers and Ad Agencies Engage Consumers

Aug 22, 2024 By Erin Foxworthy In Snowflake
Uncertainty is the new norm for today’s brand advertisers and advertising agencies. Google has once again changed its stance on third-party cookies, keeping them for at least the time being. With the future of cookies still uncertain, many advertisers have already been preparing to use alternative targeting strategies, such as first-party data and contextual targeting.
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Faster, More Efficient Queries at a Lower Cost: Snowflake's Latest Performance Improvements

Aug 19, 2024 By Rudi Leibbrandt In Snowflake
At Snowflake, our product philosophy is centered on a single unified platform, and thus, a single core engine. To support all your workload needs with unmatched performance and efficiency, we continuously enhance and deliver performance improvements on this core engine. This approach allows you to benefit from enhanced performance effortlessly, without incurring additional costs or requiring migrations, upgrades or manual intervention.
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Cortex Analyst: Paving the Way to Self-Service Analytics with AI

Aug 15, 2024 By Julian Forero In Snowflake
Today, we are excited to announce the public preview of Snowflake Cortex Analyst. Cortex Analyst, built using Meta’s Llama and Mistral models, is a fully managed service that provides a conversational interface to interact with structured data in Snowflake. It streamlines the development of intuitive, self-serve analytics applications for business users, while providing industry-leading accuracy.
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4 Strategies for Media Publishers to Optimize Content with Gen AI

Aug 15, 2024 By Bill Stratton In Snowflake
In today's fast-paced world of media publishing, keeping up with technological advancements and changing consumer preferences is no easy task. Tight budgets, fierce competition and evolving audience behaviors add to the pressure, creating what's often termed the "content crash" — a saturation of content that makes it hard for publishers to stand out. But amidst these challenges, there's a beacon of hope: generative AI.
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Accelerate Time-Series Analytics with RANGE-Based Window Frames, now Generally Available

Aug 8, 2024 By Yogitha Chilukuri In Snowflake
At Snowflake, we are committed to helping customers derive meaningful insights from data with simplicity and speed. That’s why we’re thrilled to announce the general availability of our enhanced RANGE-based window frame, which will help accelerate time-series analytics. For customers across industries, the ability to perform time-series analytics is crucial. This often involves calculating rolling statistics that remain robust despite gaps or nonuniform time-series data.
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Continued Investments in Price Performance and Faster Top-K Queries

Aug 7, 2024 By Andreas Zimmerer In Snowflake
The Snowflake AI Data Cloud is an end-to-end platform that supports all types of data, compute, use cases and personas across an entire organization. By delivering a single, unified platform for all users, it is no surprise that organizations continue to expand their use cases on Snowflake. And therefore, it is extremely important for us to reaffirm our commitment to price-performant queries for our customers on a consistent basis.
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How Data Is Driving The AI Revolution: Excerpts From Season 5 Interviews

Aug 6, 2024 By Snowflake In Snowflake
This episode of the "Data Cloud Podcast" features clips from all of the interviews from Season 5 of the podcast to date. Conversations featuring Snowflake CEO Sridhar Ramaswamy, ZoomInfo VP of Data & Analytics Philip Zelitchenko, WeightWatchers Chief Data Officer David Cohen, TalkingPoints President Claudine Ryan, Blue Yonder CEO Duncan Angove, and Spark NZ Head of Transformation Kallol Dutta. Our guests discuss how their organizations are leveraging AI and what we can expect in the near future.
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Snowflake Horizon Partner Demo | ALTR's Data Security Platform

Aug 2, 2024 By Snowflake In Snowflake
In this video, you’ll discover how ALTR's cloud-native integration with Snowflake enables you to implement advanced data security and automated access control directly within Snowflake’s architecture. With ALTR’s embedded security capabilities, your organization can uphold stringent security standards while fully leveraging Snowflake’s impressive performance and scalability. Enhance your data protection and compliance and elevate your data management strategy, all while expanding securely and efficiently with ALTR and Snowflake.
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Securely Deploy Custom Apps and Models with Snowpark Container Services, Now Generally Available

Aug 1, 2024 By Muzz Imam In Snowflake
Since introducing Snowpark Container Services, we’ve seen overwhelming adoption across industries from customers and partners, including Landing.AI, Relational.AI, H20.AI, SailPoint, AIR MILES, Spark NZ, and Eutelsat OneWeb. These organizations and many more are using Snowpark Container Services capabilities to easily and securely deploy everything from custom front-ends and large-scale ML training and inference to open source and homegrown models, all securely within Snowflake.
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