It’s a milestone moment for Snowflake to have achieved FedRAMP High authorization on the AWS GovCloud (US-West and US-East Regions) . This authorization, from the Federal Risk and Authorization Management Program (FedRAMP), is one of the most rigorous security endorsements a cloud service provider (CSP) can achieve.

You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. While digital advertisers and paid media professionals are on the hook to build ample sales pipeline and maximize return on ad spend (ROAS), they’re also expected to deliver personalized advertising content while navigating evolving privacy requirements and adhering to consumer expectations—all while extracting insights from siloed ad platforms.

Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.

We had a jam-packed week alongside more than 60,000 attendees at Amazon Web Services (AWS) re:Invent, one of the largest hands-on conferences in the cloud computing industry. Engaging with partners and customers — and showcasing what’s new on the Snowflake product front — made for a dynamic time in Las Vegas. Here are highlights from the collaborations, integrations and product enhancements that we were proud to dig in to throughout the week.

Apache Iceberg’s ecosystem of diverse adopters, contributors and commercial support continues to grow, establishing itself as the industry standard table format for an open data lakehouse architecture. Snowflake’s support for Iceberg Tables is now in public preview, helping customers build and integrate Snowflake into their lake architecture. In this blog post, we’ll dive deeper into the considerations for selecting an Iceberg Table catalog and how catalog conversion works.

At TCS, we help companies shift their enterprise data warehouse (EDW) platforms to the cloud as well as offering IT services. We’re extremely familiar with just how tricky a cloud migration can be, especially when it involves moving historical business data.

The growing field of precision medicine holds incredible promise for delivering better patient care and medical innovation, but there are barriers to greater implementation. As an emerging approach for disease treatment and prevention, precision medicine takes into account individual variability in genes, environment and lifestyle for each person. Its implementation has primarily been hastened by reducing sequencing costs.

ERP systems run the world’s businesses. These stalwart systems are great at managing records and processes for finance, operations, supply chain management and more. But their insights need an upgrade. That’s the case put forward by Maxa, an enterprise-grade startup that has made it their mission to reinvent the way companies access and use ERP data for transformational insights.