The job of a modern marketer never stops. In today’s always-on, digital world you can spend forever tinkering with taglines and targeting and still never get to the bottom of why some campaigns perform while others don’t. Is your messaging personalized enough? Are you utilizing the right channels? Are you allocating your budget correctly? To dig into these insights you need data.
This week, ThoughtSpot gathered virtually with thousands of global customers, partners, and friends to share our vision for the future of analytics at Beyond 2021. A future where everyone in your business can create personalized insights and operationalize them to drive smarter business actions. And where innovative brands like Snowflake, Starbucks, Just Eat Takeaway, and Opendoor are already building their businesses on data with the Modern Analytics Cloud.
Today, the world is moving faster than ever before. In an age where a single insight can be the difference between hitting your number and hitting a wall, it’s never been more important to have a finger on the pulse of your business. This means understanding everything that’s happening, as it’s happening, so you can take smarter actions for your business in the moment.
At the end of 2019, I did something few senior leaders ever do: left my comfortable corporate job at a global, multi-billion dollar software organization to join a little known Series E analytics startup called ThoughtSpot.
Today, we announced our Series F funding at ThoughtSpot, valuing the company at $4.2 billion. As the Co-founder and Executive Chair, it’d be customary to write a post that celebrates this milestone, shares lessons learned, and the usual. Those can come later. Instead, I want to take this opportunity to express my gratitude to all the people that have been a critical part of my journey as an entrepreneur, both at ThoughtSpot and Nutanix (now valued at $7B+).
