Imagine this: less than half an organization’s structured data is used in decision-making. Think of the missed opportunities for customer acquisition and revenue by not taking advantage of that information. According to an IBM study, 87 percent of CEOs regard data as a strategic asset. So why then are companies not harnessing the power of this information?

Reverse ETL is a data integration technology that offers a wonderful way to enable solutions for making various stored data more actionable and usable. This process is especially helpful for enterprise business operation tools that help teams execute processes and meet goals more effectively. The idea is to use clean and accurate data to enhance various SaaS platforms and business management tools to enhance processes.

REST API provides a solution for communicating easily with various apps, platforms, and web services. This tool allows the user to communicate and execute actions universally with various languages and more. Companies implementing REST API stand to gain a better experience and create more flexibility when using ERPs, CRMs, and more like Salesforce. When users connect to Salesforce with a REST API, they get more flexibility and options that make the process more actionable and streamlined.

Intercom bills itself as a “conversational relationship platform,” helping businesses connect with their audiences primarily through live chat, as well as email and chatbots. The Intercom platform offers functionality including engagement and onboarding for new customers, support for existing customers, and marketing for potential customers on the fence.

Change data capture is one of the fundamental underpinnings of modern data management. Without knowing when their enterprise data has changed or refreshed with new information, businesses wouldn’t be able to access up-to-the-minute insights that help them stay competitive in a constantly shifting landscape. In change data capture (CDC), users are promptly notified (either in real-time or near real-time) when changes have been made to a source table or source database.

In this guide, we'll discuss what a database schema is, six database schema designs, and how and why they are used. We know a lot of thought goes into database construction. Before creating any database, developers plan what it should include and how the different aspects work together. This planning ensures a database has the necessary design for its intended use. Coders then use the schema to implement the database’s design.

For organizations to succeed today, they have to make data-driven decisions and get the most value out of the information. “To monetize data, companies must first transform it so that it can be reused and recombined to enable new value creation.” Most organizations have a ton of information that is spread across multiple departments. Making sense of the information is no easy task. Inaccurate analytics or delayed insights can put the business in a vulnerable position.

Every computer application must have a method of storing, managing and using data. This requires an application and at least one database that can communicate with each other. Managing this connection can be difficult, especially with multiple databases. Fortunately, there are platforms that can manage databases and connections applications more efficiently. Heroku offers a Postgres management system for creating, managing, and using databases.

Organizations are losing out on data-driven decision-making opportunities when data stays in the data warehouse. While business intelligence solutions can surface insights from these data sets, it often reaches team members too late to be used for daily business operations. Reverse ETL empowers organizations to increase the value of their data warehouses through operationalization. Learn how this can transform the way companies use data and insights.