Customer service has always been the underdog that significantly affects a business’s performance but is always overlooked due to a lack of time and resources. While businesses focused on generating more revenue, they missed an important contributor to that revenue- a positive customer experience. Using the customer’s perspective to stay aligned with the evolving customer needs is essential for your business to foster a customer-centric culture.

Rohlik is a data-driven e-commerce that bridges the gap between food producers on the one hand and retail consumers on the other. By delivering the best quality food blazingly fast without compromising on quality, Rohlik has expanded across the European continent, operating multiple brands including Knuspr, Gurkerl, Sezamo, and Kifli, and growing 53% year-over-year. Becoming the first Czech unicorn company in 2021. Rohlik used Keboola to drive data-driven processes from day one.

With over 100 eCommerce analytics tools on the market, we asked 30 pros to weigh in on their go-to tools.

Industries all over the world are hopping on the digital transformation bandwagon to keep up with the ever-advancing technologies. The e-commerce industry continues to progress through this transformation as more and more people buy and sell over the internet. While other industries took a hit during the 2019 pandemic, e-commerce businesses boomed as people were stuck indoors with just their electronic devices.

Our three key points are: How well do you really know your Ecommerce business? If you have no way of accessing your store’s real-time big data, you can’t see a snapshot of your business at any point in time. Without a business intelligence software platform or BI tools, you’re missing out on real-time benefits.

Digital industries have come a long way in recognizing the value of their customers' data for making well-informed and timely decisions. Businesses invest a lot in implementing innovative strategies, but they also need some metrics to observe the effectiveness or success of those strategies to drive future decisions. Like any other industry, metrics in the e-commerce industry are quantifiable measures of an online business's performance.

Digitalization has significantly accelerated ever since the 2019 pandemic. Fortunately, Ecommerce is a flexible industry that is capable of constantly evolving with changing digital trends and global developments. Customers today use multiple devices like smartphones, laptops, and desktops, and employ all these channels to gather product information. Ecommerce businesses offer omnichannel shopping for these customers to seamlessly shop between all these devices, with multiple payment options.

Ecommerce Google Analytics dashboards are the best way to wrangle all your store’s most important data. Discover 8 essential formats to use.

From Amazon to eBay, Ecommerce is here to stay, not just for B2C businesses but for B2Bs. As more and more companies turn to online providers for a dizzying array of products and services, how do you stay ahead of the competition? If you provide goods to retail consumers, how do you stand out from the crowd in a world of personalized offers and AI-driven chatbots? The answer is all wrapped up in your business data.