Without data quality, your data initiatives will fail.
Chad Sanderson is passionate about data quality, and fixing the muddy relationship between data producers and consumers. He is a former Head of Data at Convoy, a LinkedIn writer, and a published author. He lives in Seattle, Washington, and is the Chief Operator of the Data Quality Camp. Without data quality, your data initiatives will fail. Despite that, data teams still struggle to gain buy-in on quality initiatives from executive teams. Here's why: 1.