Systems | Development | Analytics | API | Testing

How To Use a Customer Data Platform (CDP) as Your Data Warehouse

Here’s what you need to know about how to use your customer data platform (CDP) as your data warehouse: Whether you’re a mom-and-pop store or an ecommerce giant, understanding the customer journey is crucial to your organization’s success. When you collect data across a wide range of customer touchpoints, you can use this wealth of information for many different use cases: performing audience segmentation, improving your marketing campaigns, boosting customer engagement, and more.

Complete ETL Process Overview (design, challenges and automation)

The Extract, Transform, and Load process (ETL for short) is a set of procedures in the data pipeline. It collects raw data from its sources (extracts), cleans and aggregates data (transforms) and saves the data to a database or data warehouse (loads), where it is ready to be analyzed. A well-engineered ETL process provides true business value and benefits such as: Novel business insights. The entire ETL process brings structure to your company’s information.

Star Schema vs Snowflake Schema and the 7 Critical Differences

Star schemas and snowflake schemas are the two predominant types of data warehouse schemas. A data warehouse schema refers to the shape your data takes - how you structure your tables and their mutual relationships within a database or data warehouse. Since the primary purpose of a data warehouse (and other Online Analytical Processing (OLAP) databases) is to provide a centralized view of all the enterprise data for analytics, data warehouse schemas help us achieve superior analytic results.

FinServ APIs: How to Improve Governance & Deploy with Confidence

Financial services innovation continues to progress at a breakneck pace. For example, fintech developers can programmatically spin up accounts, move money, and issue and manage cards with Increase or embed financial services into their marketplace with Stripe – capabilities that were unimaginable just a few years ago.

Data Governance and Strategy for the Global Enterprise

While the word “data” has been common since the 1940s, managing data’s growth, current use, and regulation is a relatively new frontier. Governments and enterprises are working hard today to figure out the structures and regulations needed around data collection and use. According to Gartner, by 2023 65% of the world’s population will have their personal data covered under modern privacy regulations.

Software Testing Tools - Quality Apps, Quality Digital Experiences

Modern digital users have the patience level of a typical 5-year-old. Apps that incorporate software testing tools have one core objective to meet: not to make the first encounter with a glitchy UI and unusable functionalities. Software quality in software engineering is a general expectation business stakeholders have. Unfortunately, testing is also “sacrifice” for time to market, postponing the release date and rejecting builds last minute in the development process.