Thanksgiving holiday is upon us. For many of our customers, this is one of the most important periods of the year, with more than 189.6 million U.S. shoppers buying up bargains from Thanksgiving day through Cyber Monday last year. For them and for us, it’s crucial that internal systems can handle high traffic volume without downtime or performance degradation.

The device landscape is as vast as it is complex. With at least 63,000 possible device profiles reported—a number growing at almost 20% per year—the scale of device fragmentation is staggering. New models, operating systems, browsers, screen resolutions, etc., make it extremely difficult for web and app developers to deliver a consistently flawless user experience across all combinations.

Implementing a modern, cloud-based analytics stack doesn’t have to be hard — you can do it in three steps, actually. Implementing a modern data stack (MDS) — data integration tool, cloud data warehouse and business intelligence platform — is the best way to establish a successful analytics program as data sources and data volumes multiply.

In another life, I taught the Book of Genesis to high school students, including The Tower of Babel excerpt. It struck me ironic that God’s wrath strikes down the tower, cofounds the universal language and scatters humans around the globe to teach King Nimrod a lesson in hubris; meanwhile, the boys in my class were texting their girlfriends across the country and playing video games with friends in Europe and Asia.