Analytics

The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, and performance. OKRs became well-known after being used by Google and Intel and are now widely accepted across various industries, especially SaaS businesses.

Let’s be real – client reporting often feels like the marketing world’s equivalent of doing taxes—tedious, time-consuming, and to be honest, not the reason you got into this field. Adding to the frustration is the fact that, more often than not, many clients don’t even understand their reports. That’s why marketers often talk about how reporting feels like a necessary evil. But what if we looked at reporting as a tool for client retention?

Business leaders find themselves involved in a range of high-priority tasks, most of which require making critical decisions. Let’s say you’re the sales head of a global organization. You’re ready to make an important decision about next quarter’s sales strategy, but you must first look at the right data set. You know it exists somewhere in your organization’s databases, yet it’s not within the arm’s reach.

The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

BigQuery data preparation is an AI-first solution that streamlines and simplifies the data preparation process as part of Gemini in BigQuery.

What if your document processing system could do more than categorize documents and extract data, no matter the format? That’s exactly what you can do with intelligent document processing (IDP) software. IDP tools adapt to varying structures and formats and understand content to summarize lengthy documents, identify anomalies, and flag errors. The best part? IDP software continuously improves in accuracy the more you use it.

In today’s data-driven world, understanding and leveraging customer data is essential for any business. CRM Analytics (CRMA), or Tableau CRM, is Salesforce's advanced analytics platform, enabling businesses to gain insights from their CRM data. It is designed for data analysts to dig deeper into customer data, generate actionable insights, and help drive business decisions.

The Salesforce Data Cloud is a powerful tool that enables businesses to collect, unify, and analyze customer data from multiple sources in real time. As data analysts, the Salesforce Data Cloud provides numerous opportunities for deep insights, better decision-making, and delivering personalized customer experiences.

The GenAI revolution is well and truly here. To take inspiration from our favorite comfort show, Gilmore Girls, “It’s GenAI’s world, and we’re just living in it.” In fact, McKinsey reports the number of organizations regularly using GenAI has doubled in ten months between their 2023 and 2024 surveys.