Analytics

Snowflake and Salesforce are happy to share that bidirectional data sharing between Snowflake, the Data Cloud company and Salesforce Data Cloud is now generally available. In September, we proudly announced that organizations could begin leveraging Salesforce data directly in Snowflake via zero-ETL data sharing to unify their customer and business data, accelerate decision-making and help streamline business processes.

Customer care organizations are facing the disruptions of an AI-enabled future, and gen AI is already impacting customer care organizations across use cases like agent co-pilots, summarizing calls and deriving insights, creating chatbots and more. In this blog post, we dive deep into these use cases and their business and operational impact. Then we show a demo of a call center app based on gen AI that you can follow along.

Data completeness plays a pivotal role in the accuracy and reliability of insights derived from data, that ultimately guide strategic decision-making. This term encompasses having all the data, ensuring access to the right data in its entirety, to avoid biased or misinformed choices. Even a single missing or inaccurate data point can skew results, leading to misguided conclusions, potentially leading to losses or missed opportunities.

It was lovely to see so many of the community and hear about the latest data streaming initiatives at Kafka Summit this year. We always try to distill the sea of content from the industry’s premier event into a digestible blog post. This time we’ll do it slightly differently and summarize some broader learnings, not only from the sessions we saw, but the conversations we had across the two days.

Working with large volumes of data requires effective data management practices and tools, and two of the frequently used processes are data ingestion and ETL. Given the similarities between these two processes, non-technical people seek to understand what makes them different, often using search queries like “data ingestion vs ETL”.

We tested a product-led go-to-market motion last year. Here are the exciting results and learnings.

New legislation affirms the governance and security responsibilities of all organizations doing business in the EU.